Business of Performing Arts Conference 2004

16 October 2003

Theme: "Marketing the arts in the Chinese-speaking territories"
Date: 1 – 3 March 2004 (Mon – Wed)
Time:9am –6pm
Venue:Fringe Club, HK

Target Participants: Arts administrators and leaders of performing companies (including orchestra and music companies, Chinese orchestra, dance companies, theatre companies, etc.), performing venues, agencies, arts festival and government cultural policy makers

The three-day conference aims to bring together arts administrators from the Mainland China, Taiwan, Hong Kong SAR, Macau SAR, Singapore and other Chinese-speaking territories in the region. The proceedings will enable participants to update on the latest arts administration developments in the region, to share best practices and to discuss issues of common interests, e.g., new venues, touring circuit, marketing, audience development, etc in order to lay the foundation for a network of exchange and collaboration.

Discussion Topics

• Best Practices in Marketing
• Modes of Venue Operation
• Audience Development
• Touring in the Chinese Speaking Region