Apart from presenting high quality performances, the Hong Kong Arts Festival also organises a rich and diverse variety of outreach programmes. Each outreach sponsorship scheme is designed based on programme nature, community needs and the sponsor’s CSR direction.
The following are examples of our outreach sponsorships:
For details, please contact the Development Department by phone at (852) 2828 4910/12, by fax at (852) 2824 3798 or by email at email@example.com.
In 1992, the Hong Kong Arts Festival launched “Young Friends”, an integrated arts education and audience development programme, with the support of the Sir Edward Youde Memorial Fund. We welcomed our first “Corporate Sponsor” Deutsche Bank in the 2014 Festival and then our second “Corporate Sponsor” Tencent Foundation in the 2016 Festival. “Young Friends” is designed to cultivate student interest in, and appreciation for, the performing arts. Over the past 25 years, “Young Friends” has reached over 710,000 students, and accumulated membership has exceeded 147,000 students.
“Young Friends” members have participated in the following activities:
- On campus tours and performances
- Festival programmes, rehearsals and tailor-made “Young Friends Specials” performances
- Workshops, talks, backstage visits and other "Festival PLUS" events
- "Young Friends Volunteer" and "Young Friends Reporters" activities
To find out more about "Young Friends", CLICK HERE.
The Artists-in-Residence Project (AIR), launched in 2011, is an arts education programme sponsored by BNP Paribas. Each year the Festival invites visiting international artists of a selected Festival programme to lead this project at three local secondary schools.
Students learn to express themselves creatively under the following project structure:
- Introductory talks to thousands of students at the three selected local schools
- Auditions for selecting student participants of the Project
- Workshops guided by international artists and facilitated by local artists
- Showcase at participating school or community performance venue
- A separate open showcase for the public
- Attend the international artist’s performance, tour backstage or have a dialogue with the artists
Thoughts from participants and resident artists
"I am very grateful to witness that the participating students gradually mastered their bodies to catch the rhythm of the dances and continuously have breakthroughs in their body movements. I firmly believe that this project is a huge challenge to them physically and mentally and will be an indelible experience for them."
"This AIR programme was challenging. Through this I learnt the importance of creating from the audience’s perspective, and the importance of teamwork in completing a wonderful performance. I learnt many different techniques in the workshops and gained new understanding of the arts."
"As these workshops enabled us to spend more time with the students than we normally had, there was enough time to refine and rehearse the shows so as to get a great performance."
"This is my third year participating in the Artists-in-Residence Project. I am very glad that I got chosen three times and I have learnt a lot. Ballet was never my favourite dance form. However, this year’s Artists-in-Residence Project programme changed my belief as I learnt the techniques of ballet. AIR 'Like'!"
"I had never studied dance before, but after participating in this project, I love it now!"
- "Working with the young participants in the Artists-in-Residence outreach project of the Hong Kong Arts Festival has been one of the most rewarding projects I have been involved in."
- Ms Catherine Cassidy, Associate Director (Education) of Scottish Ballet
Artist-in-Residence of the 2014 Artists-in-Residence Project
To find out more about the Artists-in-Residence Project, CLICK HERE.
Student Matinee Programme
To enable more students to enjoy world-class performances, the Hong Kong Arts Festival has been organising The Hong Kong Jockey Club Student Matinee Programme every year since 2007. Before the shows, the Festival organises preparatory talks in schools and community centres, enabling students to have a better understanding of the performances, different art forms, and even theatre etiquette.
With support from The Hong Kong Jockey Club Charities Trust, more than 20,000 students have enjoyed the following specially arranged world-class Festival performances:
|2007||The Leipzig Ballet (with Gewandhaus Orchestra and soloists and choir from Leipzig Opera) – The Great Mass|
|2008||New York Philharmonic|
|2009||English National Ballet – Alice in Wonderland|
|2010||The Mariinsky Ballet – Don Quixote|
|2011||Birmingham Royal Ballet – Hobson’s Choice|
|2012||Les Ballets de Monte-Carlo – Le Songe|
|2013||American Ballet Theatre – Dance Gala|
|2014||Igor Moiseyev State Academic Ensemble of Popular Dance|
|2015||Dutch National Ballet – Cinderella|
|2016||Mikhailovsky Ballet – The Sleeping Beauty|
The Festival prepares specially designed house programmes which provide information on the artists, the art form and theatre etiquette. Click on the covers below to check out previous years' house programmes:
For details about sponsoring our Outreach projects, please contact the Development Department by phone at (852) 2828 4910/12, by fax at (852) 2824 3798 or by email at firstname.lastname@example.org.